Why Our Family?
From the first curious steps to the moment they race through the world on two wheels — childhood is a journey of wonder, growth, and boundless imagination.
We build and invest in brands that accompany kids along this journey. Some are created by us from the ground up, others are founded by brilliant entrepreneurs we back and support. What unites them: comfort, joy, confidence, and a sense of adventure at every stage.
Our products are more than just functional — they are companions for little explorers, designed to spark joy, nurture independence, and make every moment count.
Everything we build must break a norm: smarter design, new formats, new tech, new magic. If it already exists, we aren't interested.
From product & distribution to AI ops — we provide product, tech, distribution, capital, and operational excellence in one cohesive system.
We back founders who challenge the status quo and build brands that define the future of the kids economy — not the past.
Meet our Family
We create brands that walk this path with kids, offering them comfort, confidence, and a sense of adventure at every stage. Our products are more than just functional — they are companions for little explorers, designed to spark joy, nurture independence, and make every moment count.
0 to 2 Years
Flybaby creates ultra-light, ergonomic baby carriers that give parents closeness without compromise. Made in Berlin with innovative 3D knitting technology, each carrier is designed to be soft, breathable, and seam-free — so it hugs both baby and parent with natural comfort from birth to early toddlerhood.
Discover Brand
0 to 4 Years
Something new is taking shape. We’re working behind the scenes to bring it to life. The details will be revealed soon. Stay close.
Discover Brand
0 to 6 Years
2E is one of Europe’s leading distributors for baby and kids products. With deep market knowledge and long-standing retail partnerships, 2E brings products to life in both digital and physical retail environments. From market entry and brand positioning to sales, logistics, and day-to-day execution, we enable brands to scale reliably and sustainably across Europe.
Discover Brand
0 to 2 Years
Flybaby creates ultra-light, ergonomic baby carriers that give parents closeness without compromise. Made in Berlin with innovative 3D knitting technology, each carrier is designed to be soft, breathable, and seam-free — so it hugs both baby and parent with natural comfort from birth to early toddlerhood.
Discover Brand
0 to 4 Years
Something new is taking shape. We’re working behind the scenes to bring it to life. The details will be revealed soon. Stay close.
Discover Brand
0 to 6 Years
2E is one of Europe’s leading distributors for baby and kids products. With deep market knowledge and long-standing retail partnerships, 2E brings products to life in both digital and physical retail environments. From market entry and brand positioning to sales, logistics, and day-to-day execution, we enable brands to scale reliably and sustainably across Europe.
Discover Brand
Something brewing… More to come soon.
COLOGNE – EUROPE
WE BUILD AND INVEST IN FAMILY-FOCUSED CONSUMER BRANDS – FROM EARLY IDEAS TO SCALABLE BUSINESSES.
Hands-on brand creation, operational expertise, and long-term capital to help great products grow
opportunity@thefamily.group
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